In 2024, ICFAL saw membership growth stall despite a rising Muslim population in Australia. CEO Amina Rahman and marketing head Tariq Hassan decided to modernize the brand to reach younger families who found co-operative finance outdated.
After reviewing several agencies, they chose Playworks Agency for its authentic storytelling. Tariq emailed founder Lena Chen, and within weeks, Playworks launched the “Faith. Future. Finance.” campaign. Membership applications rose 42% in two months.
The Results
Playworks Agency delivered a fully custom WordPress landing page for ICFAL, live within 6 weeks. Built on a lightweight theme with Elementor Pro for easy CMS updates, the page featured clean Islamic geometric design, mobile-first layout, and Shariah-compliant messaging.
Key outcomes: 68% increase in online membership inquiries, 3.2x faster load time, and 100% in-house editable content. The page now converts 1 in 4 visitors into applications—turning faith-aligned finance into digital action.
